Retailer of the Year Laketown Speed and Sound aims to enhance clients’ experience, educate the DIYer and strengthen the industry through education and support. Words by Rosa Sophia Draper, Utah-based Laketown Speed and Sound is always looking for ways to enhance customer experience, according to store owner John Mueller. What happens when a potential client brings in their own equipment—purchased ...

Continued education and a willingness to share knowledge are two essential aspects to closing the sale. In this month’s Industry Awards feature, John Mueller, owner of Retailer of the Year Laketown Speed and Sound, discusses how he and his team educate customers, offering knowledge which eventually transforms them into repeat clients. Thinking about my own experience as a customer, I ...

Content marketing has the power to forge connections and build trust between a business and its clients. At KnowledgeFest Las Vegas, Laura Moore offered strategies to get started. Words by Rosa Sophia What makes a customer choose one business over another? Laura Moore of Find the Foxx invited attendees at KnowledgeFest Las Vegas to consider this question during her class, ...

If you’re looking for the time to accomplish your goals in the New Year, stop looking. The time is now.   In training classrooms, in magazines and during networking events, you’ll hear stories of mistakes made and—hopefully—lessons learned. In last month’s issue, we featured Tomas Keenan in the Strategy and Tactics column. Keenan, among others, has shared in the past ...