At KnowledgeFest Las Vegas, Kevin Hallinan challenged attendees to think differently about sales by staging roleplays and remembering that when the client wins, so does the business. Words by Rosa Sophia According to Kevin Hallinan of WINNING, Inc., role playing continues to be an essential way of strengthening team strategy and working on weaknesses. “You’ve got to insist that your ...

Asking questions is part of the journey, according to Trusted Tech Fernando Lopez, who encourages others to share knowledge and grow through connection. Words by Rosa Sophia This year’s Trusted Tech, Fernando “Nando” Lopez, worked various jobs before entering the mobile electronics industry. Lopez never finished school, he said. Although he hadn’t intended to get into 12-volt, he always enjoyed ...

To strengthen communication and minimize issues, Sales Pro of the Year Parker Lopez said salespeople should understand the basics of installation and always ask for help when needed. Words by Rosa Sophia Parker Lopez grew up around the industry, watching his father work. His dad, he said, has always been an employee of Toledo, Ohio-based Car Stereo One—the shop Parker ...

How should a retailer decide what to stock? Kimberly Trainer shares the inventory strategy she employs at Car-Tunes, Inc. Words by Rosa Sophia Through careful inventory planning, a business can reach its target audience and increase its profits, according to Car-Tunes, Inc. owner Kimberly Trainer, who taught a class on the subject at KnowledgeFest Las Vegas. “The separation between good ...